Are You Vibing Yet?

If you're still marketing with features, benefits, and discount codes... you're playing the wrong game.

Because the best brands- the ones dominating their space- aren’t just selling stuff.

They’re making people feel something. And that feeling? It’s what keeps customers coming back, paying more, and telling their friends about it.

It’s called vibe marketing.

It’s not new. But most businesses haven’t caught on.

If you’ve ever wondered how certain brands build cult followings while others fight for scraps, this is why.

Why the Smartest Brands Win Without Competing on Price?

Let me show you what vibe marketing looks like in the real world:

• Glossier didn’t win because it had the best lip balm. It won because it made every woman feel like the effortlessly cool version of herself.

• Supreme isn’t just selling t-shirts. It built a culture where owning their gear feels like you’re in on something exclusive.

• Patagonia? You’re not just buying a jacket. You’re aligning with a lifestyle- outdoorsy, conscious, committed to something bigger.

These brands don’t just sell products.
They sell identity.

And here's what most businesses miss:

What Exactly Is Vibe Marketing?

Here’s the simplest definition:

Vibe marketing is about building an emotional atmosphere around your brand that people want to belong to.

It’s not about listing features.
It’s not about pricing hacks.
It’s about making people feel like they’re part of something that reflects who they are- or who they want to be.

Think about it:

When someone buys an iPhone, are they buying a phone? Or are they buying into a feeling- innovation, style, creativity?

When someone shops at Whole Foods, is it really about organic kale? Or is it about signaling they care about health, the planet, and quality?

This is the stuff that moves markets. And most businesses are completely missing it.

Why This Matters for You?

Let’s compare two examples.

Typical marketing pitch:

Vibe marketing pitch:

See the difference? One’s a product. The other is a transformation.

When you get your vibe right, you stop competing on features and start attracting people who feel like your brand just gets them.

In fact, research shows 73% of consumers will pay more to buy from brands that align with their values.

Translation?
Vibe sells. Price becomes secondary. You build loyalty. And your marketing stops feeling like a grind.

Got it?
You can ask me directly (at [email protected] ) for vibing ideas for your brand and I will be happy to help GrowthVox’s most loyal subscribers!